What Does ‘Masstige’ Mean For China? (Jing Daily)
“If masstige collections are offered supplemental to the luxury collections, there is little risk of impacting the luxury spending; instead, masstige opens up a new market segment of middle-class consumers.”
Polo profit beats, revenue outlook raised (Reuters)
“Polo Ralph Lauren Corp reported a higher-than-expected quarterly profit on Wednesday and again raised its full-year sales outlook due to strong demand globally, sending its shares to an all-time high.”
China Looms Large in Luxury Industry’s Vision (NY Times)
“If heritage is the tool fashion houses have turned to in the wake of the global financial crisis, then the actual market the luxury industry sees guaranteeing its future is China… while China booms, the industry is turning back to basics with more mature markets.”
Direct messaging, social media key to reaching wealthy consumers (Luxury Daily)
“Direct messaging such as personal phone calls and social media tactics are particularly effective for targeting consumers with annual incomes higher than $500,000 and should play a role in holiday strategies, according to research.”
Perpetuating the Legacy of Savile Row (NY Times)
“To reread reports of the advent of Richard James on Savile Row in the early 1990s, you would think he was selling jeans and jocks… What he was proposing from his tiny Savile Row shop was a ready-to-wear collection supplemented by special bespoke orders.”
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