Monday, 24 January 2011

Objectified trailer



A peek at the upcoming design documentary "Objectified", by Gary Hustwit, the director of "Helvetica". The trailer features the voices of Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is "I Like Van Halen Because My Sister Says They Are Cool" by El Ten Eleven.

Objectified premieres at film festivals and events worldwide starting this March, more info here: http://www.objectifiedfilm.com/
The next film from director Gary Hustwit. It's about industrial design, and the creativity at work behind everything from toothbrushes to tech gadgets. It's about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about our relationship to mass-produced objects and, by extension, the people who design them.

In the media - Reviews of Helvetica from Time Out, the Daily Telegraph, The New York Times, The Chicago Tribune, Metropolis, and Frieze. Director Gary Hustwit on CNN International; the International Herald Tribune and US News and World Report on Helvetica's 50th, Kobi Benezri and Cliff Kuang interview Gary in the new issue of I.D. Magazine; Steven Heller interviews Gary about the film for AIGA Voice; Andrew Dickson profiles the film in The Guardian.

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